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Portfolio
case studies

Brands don’t just happen—they’re built.

Strategy, vision, and a little rule-breaking. Here’s proof we’ve got the brains and the magic.

Kefa'leh

At Kefa'leh Play Café parents sip coffee, kids play and creativity flows.

Lerns.AI

Artificial Intelligence gets simplified in the workspace with Lerns.AI.

Israel Minds

Anglos in Israel have a new home for their diverse psychiatric needs.

Debbie Sassen

Wealth and business coaching for ambitious Jewish women.

Yonina Rubinstein

Jewish educator and researcher on everything surrounding sexuality.

DareSay

Comfortable and hip sportswear. For real people, living real life.

You didn’t land a big deal at work.
You didn’t solve world peace.
Not only did you not lose weight, you gained a few extra pounds.

But maybe… Just maybe...
You finally answered that uncomfortable email you were avoiding.
Maybe you watered your plants.
Maybe you didn’t snap at someone who definitely deserved it.

And that is huge.

Small wins aren’t small. They’re the glue that holds your self-belief together on the days you’re not sure you’ve got it in you.

🌟 Small wins create big magic. So celebrate.

💌 Share this with someone who needs a high-five today. Share the good.

#design #illustration #digitalillustration #creativedesign #adobe #procreate #digitalartist #groovyart #groovy #seethegood

You didn’t land a big deal at work.
You didn’t solve world peace.
Not only did you not lose weight, you gained a few extra pounds.

But maybe… Just maybe...
You finally answered that uncomfortable email you were avoiding.
Maybe you watered your plants.
Maybe you didn’t snap at someone who definitely deserved it.

And that is huge.

Small wins aren’t small. They’re the glue that holds your self-belief together on the days you’re not sure you’ve got it in you.

🌟 Small wins create big magic. So celebrate.

💌 Share this with someone who needs a high-five today. Share the good.

#design #illustration #digitalillustration #creativedesign #adobe #procreate #digitalartist #groovyart #groovy #seethegood

VinciWorks underwent a comprehensive rebranding of their business, and I was brought on board as a backup for the design team. My role involved redesigning a substantial volume of assets, which demanded strong teamwork skills, extensive branding experience, effective collaboration, the ability to work in a fast-paced environment, and exceptional design capabilities.

#graphicdesign #branddesigner #brandinginspiration #logodesinger

VinciWorks underwent a comprehensive rebranding of their business, and I was brought on board as a backup for the design team. My role involved redesigning a substantial volume of assets, which demanded strong teamwork skills, extensive branding experience, effective collaboration, the ability to work in a fast-paced environment, and exceptional design capabilities.

#graphicdesign #branddesigner #brandinginspiration #logodesinger

Do you struggle with this? I know I do.
Allowing your child to experience “negative” emotions, without intervening or feeling like a bad parent. Just holding space.

@hayamushjourno guides parents how to do this.
Check her out.

As solopreneurs we deal with this too; not being able to make every client happy all the time, and holding to our boundaries professionally.
Is this something you face?

Do you struggle with this? I know I do.
Allowing your child to experience “negative” emotions, without intervening or feeling like a bad parent. Just holding space.

@hayamushjourno guides parents how to do this.
Check her out.

As solopreneurs we deal with this too; not being able to make every client happy all the time, and holding to our boundaries professionally.
Is this something you face?

Thank you 🌟

Thank you 🌟

In these triggering times, how do you handle your children’s reactions? Do you allow them to experience difficult emotions?

In my strategy call with @hayamushjourno we discuss typical recurring topics in her line of work.
Check her out! She’s a fabulous parenting coach.

In these triggering times, how do you handle your children’s reactions? Do you allow them to experience difficult emotions?

In my strategy call with @hayamushjourno we discuss typical recurring topics in her line of work.
Check her out! She’s a fabulous parenting coach.

Chaya Leselbaum is a phenomenal parenting coach. Here we talk about BOUNDARIES.

Boundaries are essential.
In parenting as well as at work.
If you’re a solopreneur, I’m sure you deal with this every day.
Knowing your boundaries, communicating them, making sure they’re met - and what to do when they’re crossed.

👉 Do you struggle with boundaries at work? What’s a typical situation you deal with?

Chaya Leselbaum is a phenomenal parenting coach. Here we talk about BOUNDARIES.

Boundaries are essential.
In parenting as well as at work.
If you’re a solopreneur, I’m sure you deal with this every day.
Knowing your boundaries, communicating them, making sure they’re met - and what to do when they’re crossed.

👉 Do you struggle with boundaries at work? What’s a typical situation you deal with?

Chaya Leselbaum is a phenomenal parenting coach.
Here’s a snippet of our conversation, in which she talks about her passion for what she does and why it’s so essential.

Being a solopreneur is super-challenging at times (to say the least) but having passion and believing in what you do, will go a long way in the impact you make.

Are you passionate about what you do?

Chaya Leselbaum is a phenomenal parenting coach.
Here’s a snippet of our conversation, in which she talks about her passion for what she does and why it’s so essential.

Being a solopreneur is super-challenging at times (to say the least) but having passion and believing in what you do, will go a long way in the impact you make.

Are you passionate about what you do?

Client ❤️

Client ❤️

Can you relate?

Can you relate?

Life gets chaotic.

Sometimes it's a relationship.
A toddler throwing food.
Conflicting deadlines.
An actual war.
A sudden illness.

But in the end, the 1 thing we can hold on to besides God, is ourselves.
And when we own our true selves, our dignity, our power and self-love - we are UNSTOPPABLE.

Here's to being the MOST we can be ❤️
In 2025 and forever.

#personalbranding #logodesigner #logodesigns #brandidentity #brandidentitydesign #solopreneur #visualidentity #visualidentitydesign #solopreneurlife #solopreneurs #entrepreneurship #entrepreneurmindset

Life gets chaotic.

Sometimes it's a relationship.
A toddler throwing food.
Conflicting deadlines.
An actual war.
A sudden illness.

But in the end, the 1 thing we can hold on to besides God, is ourselves.
And when we own our true selves, our dignity, our power and self-love - we are UNSTOPPABLE.

Here's to being the MOST we can be ❤️
In 2025 and forever.

#personalbranding #logodesigner #logodesigns #brandidentity #brandidentitydesign #solopreneur #visualidentity #visualidentitydesign #solopreneurlife #solopreneurs #entrepreneurship #entrepreneurmindset

Looking back on this past wild year, I ask myself (again) why I am an entrepreneur.

It's tough.
It's risky.
It's lonely.

Why bother?
Not entirely sure.
Entrepreneurship chose me.

I thought it was a smart move so I'd be more available as a mom - ha!
I thought I'd have more time, earn more, have more creative freedom - haaaa!

And in the end, all of the above is true - only once you get over the first phase.
So it's the process that gets you where you want to go.

And like anything amazing in life, the process is tough. But it's the growth that comes from the process that is worthwhile.

And it's in the process that the gold lies. 🌟

#solopreneur #solopreneurs #solopreneurlife #entrepreneurship #mompreneur #supportsmallbusinesses #logodesigner #personalbranding #branddesign #brandingdesign

Looking back on this past wild year, I ask myself (again) why I am an entrepreneur.

It's tough.
It's risky.
It's lonely.

Why bother?
Not entirely sure.
Entrepreneurship chose me.

I thought it was a smart move so I'd be more available as a mom - ha!
I thought I'd have more time, earn more, have more creative freedom - haaaa!

And in the end, all of the above is true - only once you get over the first phase.
So it's the process that gets you where you want to go.

And like anything amazing in life, the process is tough. But it's the growth that comes from the process that is worthwhile.

And it's in the process that the gold lies. 🌟

#solopreneur #solopreneurs #solopreneurlife #entrepreneurship #mompreneur #supportsmallbusinesses #logodesigner #personalbranding #branddesign #brandingdesign

Ok I'll be honest, this is old work (not that old, about 3 years ago - you can tell by the Corona illustrations 😂).

But it's Chanukah. And this was such a fun Chanukah project, so I thought I'd spread the joy with you.

Nifgashot is a weekly online workshop taught by @sivanrahavmeir for Bat Mitzvah-age girls.
I was fortunate to design a branded Chanukah workbook for the workshop, filled with activities and writings done by the girls themselves.

It was intense. It was fun. It was beautiful.

Here's to more creative work!
Happy Chanukah! ❤️

#nifgashot #sivanrahavmeir #brandedmerch #brandedmerchandise #logodesigner #logodesigns #brandingdesign #jewishdesign #jewishart

Ok I'll be honest, this is old work (not that old, about 3 years ago - you can tell by the Corona illustrations 😂).

But it's Chanukah. And this was such a fun Chanukah project, so I thought I'd spread the joy with you.

Nifgashot is a weekly online workshop taught by @sivanrahavmeir for Bat Mitzvah-age girls.
I was fortunate to design a branded Chanukah workbook for the workshop, filled with activities and writings done by the girls themselves.

It was intense. It was fun. It was beautiful.

Here's to more creative work!
Happy Chanukah! ❤️

#nifgashot #sivanrahavmeir #brandedmerch #brandedmerchandise #logodesigner #logodesigns #brandingdesign #jewishdesign #jewishart

This glorious Chanukah 🕎

I wish for all of us
To warmly invite the tiny glimpses of light that are scattered throughout our mundane lives
The little moments of magic
That make the moments of darkness fade into the background
So that

In the end
All you’re left with
Is a neverending golden glow 🌟

Chag Sameach!!! 💛

Tell us now 👇
🍩What is your favorite Chanukah donut flavor???

A huge shoutout to @rosa_seidenwar for her stop motion magic!!!👏👏👏👏

#hannukah #hanukkah #chanukkah #happyholidays #goldenbrand #stopmotion #stopmotionvideo #brandingdesign #logodesigner

This glorious Chanukah 🕎

I wish for all of us
To warmly invite the tiny glimpses of light that are scattered throughout our mundane lives
The little moments of magic
That make the moments of darkness fade into the background
So that

In the end
All you’re left with
Is a neverending golden glow 🌟

Chag Sameach!!! 💛

Tell us now 👇
🍩What is your favorite Chanukah donut flavor???

A huge shoutout to @rosa_seidenwar for her stop motion magic!!!👏👏👏👏

#hannukah #hanukkah #chanukkah #happyholidays #goldenbrand #stopmotion #stopmotionvideo #brandingdesign #logodesigner

It's grey outside, and oh so cold.
So I thought I'd share one of my favorite art school projects, filled with color, joy and life. Fill the dreary day with fun.

At 19, I went to study a Bachelor's Degree in graphic design. After a few years of work in my field, I went back to school for 2 years, to study Art Direction in Advertising.
I loved graphic design, but I had had felt like something was missing. A deeper thought process of the work I was doing—both visually and conceptually. Studying advertising gave me a new direction.

Advertising gets a bad rap, because nobody likes pushy sales.
But a good ad? That can be a work of art.

And to be honest—
We're all advertising.
We're all selling.
All the time.

We want to make sure our loved ones see us for who we are, we want to make sure our reputation is great, we want our kids to be appreciated by their teachers, we want our homes to look clean and inviting to guests.

So let's not be pushy about our message.
Let's go deep about what it is we want to convey, and do it beautifully.

#advertisement #photomontage #posterads #graphicdesigner #lifeincolor

It's grey outside, and oh so cold.
So I thought I'd share one of my favorite art school projects, filled with color, joy and life. Fill the dreary day with fun.

At 19, I went to study a Bachelor's Degree in graphic design. After a few years of work in my field, I went back to school for 2 years, to study Art Direction in Advertising.
I loved graphic design, but I had had felt like something was missing. A deeper thought process of the work I was doing—both visually and conceptually. Studying advertising gave me a new direction.

Advertising gets a bad rap, because nobody likes pushy sales.
But a good ad? That can be a work of art.

And to be honest—
We're all advertising.
We're all selling.
All the time.

We want to make sure our loved ones see us for who we are, we want to make sure our reputation is great, we want our kids to be appreciated by their teachers, we want our homes to look clean and inviting to guests.

So let's not be pushy about our message.
Let's go deep about what it is we want to convey, and do it beautifully.

#advertisement #photomontage #posterads #graphicdesigner #lifeincolor

Project Reveal #01-
@yoninarubinstein's website!

Yonina—has been an honor to get to know you and your work. Your unique perspective, your broad knowledge and your personal sensitivity to this essential topic that is relevant to all of us makes you one of a kind in your field.

By far one of the most complex websites I have been a part of.
The topic is sensitive and hard to define accurately, the information it holds is rich, complex, and varied.

Check it out for yourself, and please tell us what you think!

www.yoninarubinstein.com

Web Development: Gila Phillips (truly a joy to work with)
www.agpwebdesign.com

#brandidentity #branddesign #branddevelopment #webdesign #wordpressdesign #personalbranding #personalbrand #logodesigns

Project Reveal #01-
@yoninarubinstein's website!

Yonina—has been an honor to get to know you and your work. Your unique perspective, your broad knowledge and your personal sensitivity to this essential topic that is relevant to all of us makes you one of a kind in your field.

By far one of the most complex websites I have been a part of.
The topic is sensitive and hard to define accurately, the information it holds is rich, complex, and varied.

Check it out for yourself, and please tell us what you think!

www.yoninarubinstein.com

Web Development: Gila Phillips (truly a joy to work with)
www.agpwebdesign.com

#brandidentity #branddesign #branddevelopment #webdesign #wordpressdesign #personalbranding #personalbrand #logodesigns

Unveiling a very large and exciting project later this week. Stay tuned!

Unveiling a very large and exciting project later this week. Stay tuned!

Unveiling a very large and exciting project later this week. Stay tuned!

Unveiling a very large and exciting project later this week. Stay tuned!

Unveiling a very large and exciting project later this week. Stay tuned!

Unveiling a very large and exciting project later this week. Stay tuned!

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