Kefa'leh

Client: Kayla Ledvina

Business description: Family play café

Vision: Oasis of magical moments—for young and young at heart

Vibe: Fun, colorful, friendly, imaginative, full of life

Project challenge: Create a brand that speaks to children and adults alike

Industry: Leisure

Location: Beit Shemesh, Israel (project is still in the works)

During this Brand Sprint we created a full logo suite, color palette, dual English and Hebrew typography and Brand Quick Guide. As extras we added a brand pattern and an investor's pitch deck. The branded pattern ties all of the brand assets together and brings the product to life. Useful for packaging, social media, website dividers and more. The pitch deck was fully executed including a selections of mockups to help visualize and sell the brand's dream. Overall, the effect of subtle details creates the general playful and rich vibe that was part of the project's vision.

Design rationale:

The brandmark

A tilted smile arch with a dot (the Hebrew Nikud) nestled within. The arch suggests a see-saw (play), a smile (joy), or a flower—while the dot adds a playful, childlike element that feels friendly and welcoming.

The apostrophe detail

The apostrophe in the wordmark (the textual part of the logo) is personified with eyes. The design is minimalistic and subtle.

The tagline

Exaggerated writing for an expressive and fun personality.

The colorful Nikud

The Hebrew punctuation is multicolored for playful effect.

Elisheva is a professional through and through. Her incisive questions and thoughtful, professional approach brought our vision to reality. She totally captured our brand’s essence because she taught us how to articulate it ourselves. Can’t recommend her highly enough, not that she needs a recommendation… her work speaks for itself!

Kayla Ledvina

Kefa'leh

Do you struggle with this? I know I do.
Allowing your child to experience “negative” emotions, without intervening or feeling like a bad parent. Just holding space.

@hayamushjourno guides parents how to do this.
Check her out.

As solopreneurs we deal with this too; not being able to make every client happy all the time, and holding to our boundaries professionally.
Is this something you face?

In these triggering times, how do you handle your children’s reactions? Do you allow them to experience difficult emotions?

In my strategy call with @hayamushjourno we discuss typical recurring topics in her line of work.
Check her out! She’s a fabulous parenting coach.

Chaya Leselbaum is a phenomenal parenting coach. Here we talk about BOUNDARIES.

Boundaries are essential.
In parenting as well as at work.
If you’re a solopreneur, I’m sure you deal with this every day.
Knowing your boundaries, communicating them, making sure they’re met - and what to do when they’re crossed.

👉 Do you struggle with boundaries at work? What’s a typical situation you deal with?

Chaya Leselbaum is a phenomenal parenting coach.
Here’s a snippet of our conversation, in which she talks about her passion for what she does and why it’s so essential.

Being a solopreneur is super-challenging at times (to say the least) but having passion and believing in what you do, will go a long way in the impact you make.

Are you passionate about what you do?

Life gets chaotic.

Sometimes it's a relationship.
A toddler throwing food.
Conflicting deadlines.
An actual war.
A sudden illness.

But in the end, the 1 thing we can hold on to besides God, is ourselves.
And when we own our true selves, our dignity, our power and self-love - we are UNSTOPPABLE.

Here's to being the MOST we can be ❤️
In 2025 and forever.

#personalbranding #logodesigner #logodesigns #brandidentity #brandidentitydesign #solopreneur #visualidentity #visualidentitydesign #solopreneurlife #solopreneurs #entrepreneurship #entrepreneurmindset

Looking back on this past wild year, I ask myself (again) why I am an entrepreneur.

It's tough.
It's risky.
It's lonely.

Why bother?
Not entirely sure.
Entrepreneurship chose me.

I thought it was a smart move so I'd be more available as a mom - ha!
I thought I'd have more time, earn more, have more creative freedom - haaaa!

And in the end, all of the above is true - only once you get over the first phase.
So it's the process that gets you where you want to go.

And like anything amazing in life, the process is tough. But it's the growth that comes from the process that is worthwhile.

And it's in the process that the gold lies. 🌟

#solopreneur #solopreneurs #solopreneurlife #entrepreneurship #mompreneur #supportsmallbusinesses #logodesigner #personalbranding #branddesign #brandingdesign

Ok I'll be honest, this is old work (not that old, about 3 years ago - you can tell by the Corona illustrations 😂).

But it's Chanukah. And this was such a fun Chanukah project, so I thought I'd spread the joy with you.

Nifgashot is a weekly online workshop taught by @sivanrahavmeir for Bat Mitzvah-age girls.
I was fortunate to design a branded Chanukah workbook for the workshop, filled with activities and writings done by the girls themselves.

It was intense. It was fun. It was beautiful.

Here's to more creative work!
Happy Chanukah! ❤️

#nifgashot #sivanrahavmeir #brandedmerch #brandedmerchandise #logodesigner #logodesigns #brandingdesign #jewishdesign #jewishart

This glorious Chanukah 🕎

I wish for all of us
To warmly invite the tiny glimpses of light that are scattered throughout our mundane lives
The little moments of magic
That make the moments of darkness fade into the background
So that

In the end
All you’re left with
Is a neverending golden glow 🌟

Chag Sameach!!! 💛

Tell us now 👇
🍩What is your favorite Chanukah donut flavor???

A huge shoutout to @rosa_seidenwar for her stop motion magic!!!👏👏👏👏

#hannukah #hanukkah #chanukkah #happyholidays #goldenbrand #stopmotion #stopmotionvideo #brandingdesign #logodesigner

It's grey outside, and oh so cold.
So I thought I'd share one of my favorite art school projects, filled with color, joy and life. Fill the dreary day with fun.

At 19, I went to study a Bachelor's Degree in graphic design. After a few years of work in my field, I went back to school for 2 years, to study Art Direction in Advertising.
I loved graphic design, but I had had felt like something was missing. A deeper thought process of the work I was doing—both visually and conceptually. Studying advertising gave me a new direction.

Advertising gets a bad rap, because nobody likes pushy sales.
But a good ad? That can be a work of art.

And to be honest—
We're all advertising.
We're all selling.
All the time.

We want to make sure our loved ones see us for who we are, we want to make sure our reputation is great, we want our kids to be appreciated by their teachers, we want our homes to look clean and inviting to guests.

So let's not be pushy about our message.
Let's go deep about what it is we want to convey, and do it beautifully.

#advertisement #photomontage #posterads #graphicdesigner #lifeincolor

Project Reveal #01-
@yoninarubinstein's website!

Yonina—has been an honor to get to know you and your work. Your unique perspective, your broad knowledge and your personal sensitivity to this essential topic that is relevant to all of us makes you one of a kind in your field.

By far one of the most complex websites I have been a part of.
The topic is sensitive and hard to define accurately, the information it holds is rich, complex, and varied.

Check it out for yourself, and please tell us what you think!

www.yoninarubinstein.com

Web Development: Gila Phillips (truly a joy to work with)
www.agpwebdesign.com

#brandidentity #branddesign #branddevelopment #webdesign #wordpressdesign #personalbranding #personalbrand #logodesigns

Unveiling a very large and exciting project later this week. Stay tuned!

In the spirit of TOOT YOUR OWN HORN (previous post), here’s something to keep you motivated today.

There will always be someone better than you.

More attractive, successful, charismatic, talented —- and I’m sure there are plenty of designers who are better than me at what I do.

But that’s not the point.

We’re human. We’re not linear. In the end, you can’t really compare people (as much as you may try).

And no one can be more you than you.

Is your own identity something that is on your mind?

#ownyourownbusiness #ownyourself #selfworthjourney #personalbranding #visualidentity #youareyourbrand #logodesigner

Let your branding do your work for you!

You wouldn't need a visual identity if you would physically interact with your audience at every step of the way.

But you can't. Most of the time you're too busy to talk to your audience.

When all parts of your business are branded, you and your message comes across - ALWAYS.

You're recognized, you're remembered, you're THERE.

#brandingdesign #visualidentity #logodesigner #logodesigns #entrepreneur #smallbusinessowner #smallbusinesssupport #solopreneur #solopreneurs

Happy summer!

Talk to me about your project this coming fall 🍂

#fullybooked #mompreneur #brandingstudio

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Kefa'leh

Design rationale:

Kayla Ledvina

Kefa'leh

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