Glow.

Client: Deena Neustadter

Business description: Life coaching for divorced women

Vibe: Strong, imaginitive, sexy, feminine, empowering

Slogan: Together for a better you

Branding challenge: Create a brand that feels warm, empowering, and magically transformative, without falling into cliché “self-love glitter” aesthetics.

Location: Israel

The Challenges

Capture the essence of glow: softness + power, feminine but not fragile
Speak to divorced women without evoking pity, “healing tone”, or trauma branding
Design something premium and playful, not generic “life coach pastel energy”
Balance sparkle with strength
Build a visual identity that communicates:
“You haven’t lost your glow; you’re about to rediscover it.”

Brand Strategy Foundations

Audience Insight: Divorced women in their 30s–50s who are rebuilding their identity, confidence, lifestyle, and voice. They don’t want therapy vibes. They want momentum, self-belief, and a comeback story.

Brand Positioning Statement: Glow helps women rewrite their life after divorce. Not by fixing what broke, but by reigniting what was always inside them.

Visual Identity System

Logo: Bold serif + starbursts + sparkles, expressive micro-bursts of power.

Color Palette:

Gold gradient → empowerment, maturity, glow-from-within
Black → grounding + sophistication
Soft cream → emotional safety and warmth

Textures & Patterns: Gold dust / shimmer used as energy.

Typography:

Headings – Hero serif – elegant but firm
Body – Supporting sans – modern clarity
Accent – Sharp handwriting – personal feminine touch

Voice: Empowering, honest, boldly feminine. No toxic positivity.

The Result

A brand that feels:

✔ Emotionally safe; without being soft or apologetic

✔ Luxe + feminine; without cliché “self-care” visuals

✔ Bold + playful; without losing credibility

✔ Instantly recognizable in a sea of pastel coaching brands

I'm so impressed and wowed at this package, it's really utter perfection and professionalism. I am so excited to show off my logo now and even more thrilled at the work and process you've done here!

Deena Neustadter

Glow.

ONE CREATIVE BRIEF
👉 2 VERY DIFFERENT CAMPAIGNS

Years ago, back when I was working in an ad agency, we were promoting Bosch FlameSelect: a gas stove with 9 exact heat levels.

The selling point? Precision.
The challenge? Make people FEEL it.

So we took the same core message and explored it from two completely different creative angles:

1️⃣ The “Sniper Accuracy” Visual

A hyper-realistic photo composition: the flame becomes a target crosshair.
Clean. Sharp. Dead-on.
Because when you cook with exact heat, you hit the mark every time.

2️⃣ The “Paint-by-Numbers” Illustration

Same message, opposite vibe.
Playful. Imaginative. Almost childlike.
Each dish is “colored” according to the exact heat level it needs.
Precision, with creativity and emotion.

Same product. Same benefit.
Two executions, two moods, two audiences. One strategic truth.

That’s the beauty of concept work:
You don’t change the message.
You change the expression.

🧠 One brief → 🎯 Multiple worlds.

Which one speaks to you more:
the sniper-sharp realism or the creative play-by-numbers?

👇 Tell me in the comments:
1️⃣ or 2️⃣?

I’m running a 1h workshop this coming Tuesday 😱

👉YOUR Part in the Story:
Defining the role you play in your life

It’s a light yet meaningful intro to branding — not just for businesses, but for anyone wanting to better understand how they show up in the world.
Branding, at its core, is how others perceive and remember you — it’s the story you tell through your actions, values, and presence.
In this workshop, we’ll explore how to shape that story into something more intentional, impactful, and true to you — personally and professionally.

🗓 When: Tuesday, June 24
⏰ Time: 19:00–20:00 (Israel time)
📍 Where: Zoom (link will be given upon registration)
🎟 Cost: 50 NIS – all proceeds donated to the new Gandel Rehabilitation Center for wounded soldiers at Hadassah Hospital
📞 To register: Call Jackie at 0544-535-534

Feel free to join — or share this with someone who might enjoy an hour of reflection, clarity, and creativity. It’s designed for non-designers and non-marketers. Basically real people. Navigating real life.

Wishing you all peace, safety, and sanity in the chaos 🌟

P.S. No prior branding knowledge needed. Pajamas welcome. Cameras optional. Existential questions encouraged.

It feels like you’re behind because you’re looking around you
at people who seem further, faster, shinier.

But growth isn’t a movie storyline with an ending.
It’s a child’s exploration.

You’re not late. You’re not lost.
You’re just in the middle.
And the middle is messy. Quiet. And sometimes invisible.

Growth usually comes without a finish line or applause.
But it’s there.
Every step of the way.

You’re not falling behind.
You’re just building something real.
And real things take time.

✨ See the good in becoming.
Even when it’s slow... Especially then.

💌 Share this with someone who needs to feel seen today. Share the good.

#design #illustration #digitalillustration #creativedesign #adobe #procreate #digitalartist #groovyart #groovy #seethegood#

Jealousy gets a bad rap.
But it’s just ambition with a bruise.
It’s a neon arrow pointing toward what you secretly want.

So don’t spiral.
Zoom in, and see the good - yes, even within envy.
Then steal the inspo and carry on.

🌟 Envy is a path of breadcrumbs to what you secretly desire.

💌 Share this with someone who is feeling down today. Share the good.

#design #illustration #digitalillustration #creativedesign #adobe #procreate #digitalartist #groovyart #groovy #seethegood

Some people are just… here to teach you boundaries.
Some chapters end with slammed doors and no explanation.

That doesn’t mean you failed.
It means you made space—for peace, for clarity, for people who get it.

🌟 See the good in the goodbye. Even the messy kind.
You can outgrow people and still wish them well.
Not everyone is meant for the sequel.

💌 Share this with someone who needs to hear this today. Share the good.

#design #illustration #digitalillustration #creativedesign #adobe #procreate #digitalartist #groovyart #groovy #seethegood #seethegoodineverything

Your bio isn’t just words. It’s your pitch.
Are you making it count?

✨ Offering this week alone: Tiny Bio Pitch
A hand-crafted rewrite of your IG or LinkedIn bio.
Strategic, real, a little spiced up with your personality.

This includes:
✔ 3 rewritten bio options
✔ A 30-min call to fine-tune
✔ 24–48 hr turnaround
✔ $120 USD
✔ Spots this week only

Comment “TINY" to get the ball rolling 🌟

You didn’t land a big deal at work.
You didn’t solve world peace.
Not only did you not lose weight, you gained a few extra pounds.

But maybe… Just maybe...
You finally answered that uncomfortable email you were avoiding.
Maybe you watered your plants.
Maybe you didn’t snap at someone who definitely deserved it.

And that is huge.

Small wins aren’t small. They’re the glue that holds your self-belief together on the days you’re not sure you’ve got it in you.

🌟 Small wins create big magic. So celebrate.

💌 Share this with someone who needs a high-five today. Share the good.

#design #illustration #digitalillustration #creativedesign #adobe #procreate #digitalartist #groovyart #groovy #seethegood

VinciWorks underwent a comprehensive rebranding of their business, and I was brought on board as a backup for the design team. My role involved redesigning a substantial volume of assets, which demanded strong teamwork skills, extensive branding experience, effective collaboration, the ability to work in a fast-paced environment, and exceptional design capabilities.

#graphicdesign #branddesigner #brandinginspiration #logodesinger

Do you struggle with this? I know I do.
Allowing your child to experience “negative” emotions, without intervening or feeling like a bad parent. Just holding space.

@hayamushjourno guides parents how to do this.
Check her out.

As solopreneurs we deal with this too; not being able to make every client happy all the time, and holding to our boundaries professionally.
Is this something you face?

In these triggering times, how do you handle your children’s reactions? Do you allow them to experience difficult emotions?

In my strategy call with @hayamushjourno we discuss typical recurring topics in her line of work.
Check her out! She’s a fabulous parenting coach.

Chaya Leselbaum is a phenomenal parenting coach. Here we talk about BOUNDARIES.

Boundaries are essential.
In parenting as well as at work.
If you’re a solopreneur, I’m sure you deal with this every day.
Knowing your boundaries, communicating them, making sure they’re met - and what to do when they’re crossed.

👉 Do you struggle with boundaries at work? What’s a typical situation you deal with?

Chaya Leselbaum is a phenomenal parenting coach.
Here’s a snippet of our conversation, in which she talks about her passion for what she does and why it’s so essential.

Being a solopreneur is super-challenging at times (to say the least) but having passion and believing in what you do, will go a long way in the impact you make.

Are you passionate about what you do?

Life gets chaotic.

Sometimes it's a relationship.
A toddler throwing food.
Conflicting deadlines.
An actual war.
A sudden illness.

But in the end, the 1 thing we can hold on to besides God, is ourselves.
And when we own our true selves, our dignity, our power and self-love - we are UNSTOPPABLE.

Here's to being the MOST we can be ❤️
In 2025 and forever.

#personalbranding #logodesigner #logodesigns #brandidentity #brandidentitydesign #solopreneur #visualidentity #visualidentitydesign #solopreneurlife #solopreneurs #entrepreneurship #entrepreneurmindset

Looking back on this past wild year, I ask myself (again) why I am an entrepreneur.

It's tough.
It's risky.
It's lonely.

Why bother?
Not entirely sure.
Entrepreneurship chose me.

I thought it was a smart move so I'd be more available as a mom - ha!
I thought I'd have more time, earn more, have more creative freedom - haaaa!

And in the end, all of the above is true - only once you get over the first phase.
So it's the process that gets you where you want to go.

And like anything amazing in life, the process is tough. But it's the growth that comes from the process that is worthwhile.

And it's in the process that the gold lies. 🌟

#solopreneur #solopreneurs #solopreneurlife #entrepreneurship #mompreneur #supportsmallbusinesses #logodesigner #personalbranding #branddesign #brandingdesign

Ok I'll be honest, this is old work (not that old, about 3 years ago - you can tell by the Corona illustrations 😂).

But it's Chanukah. And this was such a fun Chanukah project, so I thought I'd spread the joy with you.

Nifgashot is a weekly online workshop taught by @sivanrahavmeir for Bat Mitzvah-age girls.
I was fortunate to design a branded Chanukah workbook for the workshop, filled with activities and writings done by the girls themselves.

It was intense. It was fun. It was beautiful.

Here's to more creative work!
Happy Chanukah! ❤️

#nifgashot #sivanrahavmeir #brandedmerch #brandedmerchandise #logodesigner #logodesigns #brandingdesign #jewishdesign #jewishart

This glorious Chanukah 🕎

I wish for all of us
To warmly invite the tiny glimpses of light that are scattered throughout our mundane lives
The little moments of magic
That make the moments of darkness fade into the background
So that

In the end
All you’re left with
Is a neverending golden glow 🌟

Chag Sameach!!! 💛

Tell us now 👇
🍩What is your favorite Chanukah donut flavor???

A huge shoutout to @rosa_seidenwar for her stop motion magic!!!👏👏👏👏

#hannukah #hanukkah #chanukkah #happyholidays #goldenbrand #stopmotion #stopmotionvideo #brandingdesign #logodesigner

It's grey outside, and oh so cold.
So I thought I'd share one of my favorite art school projects, filled with color, joy and life. Fill the dreary day with fun.

At 19, I went to study a Bachelor's Degree in graphic design. After a few years of work in my field, I went back to school for 2 years, to study Art Direction in Advertising.
I loved graphic design, but I had had felt like something was missing. A deeper thought process of the work I was doing—both visually and conceptually. Studying advertising gave me a new direction.

Advertising gets a bad rap, because nobody likes pushy sales.
But a good ad? That can be a work of art.

And to be honest—
We're all advertising.
We're all selling.
All the time.

We want to make sure our loved ones see us for who we are, we want to make sure our reputation is great, we want our kids to be appreciated by their teachers, we want our homes to look clean and inviting to guests.

So let's not be pushy about our message.
Let's go deep about what it is we want to convey, and do it beautifully.

#advertisement #photomontage #posterads #graphicdesigner #lifeincolor

Project Reveal #01-
@yoninarubinstein's website!

Yonina—has been an honor to get to know you and your work. Your unique perspective, your broad knowledge and your personal sensitivity to this essential topic that is relevant to all of us makes you one of a kind in your field.

By far one of the most complex websites I have been a part of.
The topic is sensitive and hard to define accurately, the information it holds is rich, complex, and varied.

Check it out for yourself, and please tell us what you think!

www.yoninarubinstein.com

Web Development: Gila Phillips (truly a joy to work with)
www.agpwebdesign.com

#brandidentity #branddesign #branddevelopment #webdesign #wordpressdesign #personalbranding #personalbrand #logodesigns

Unveiling a very large and exciting project later this week. Stay tuned!

In the spirit of TOOT YOUR OWN HORN (previous post), here’s something to keep you motivated today.

There will always be someone better than you.

More attractive, successful, charismatic, talented —- and I’m sure there are plenty of designers who are better than me at what I do.

But that’s not the point.

We’re human. We’re not linear. In the end, you can’t really compare people (as much as you may try).

And no one can be more you than you.

Is your own identity something that is on your mind?

#ownyourownbusiness #ownyourself #selfworthjourney #personalbranding #visualidentity #youareyourbrand #logodesigner

Let your branding do your work for you!

You wouldn't need a visual identity if you would physically interact with your audience at every step of the way.

But you can't. Most of the time you're too busy to talk to your audience.

When all parts of your business are branded, you and your message comes across - ALWAYS.

You're recognized, you're remembered, you're THERE.

#brandingdesign #visualidentity #logodesigner #logodesigns #entrepreneur #smallbusinessowner #smallbusinesssupport #solopreneur #solopreneurs

Happy summer!

Talk to me about your project this coming fall 🍂

#fullybooked #mompreneur #brandingstudio

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Glow.

The Challenges

Brand Strategy Foundations

Visual Identity System

The Result

Deena Neustadter

Glow.

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