DareSay
Client: Joel Hirsh
Business description: Sportswear for daily life
Vibe: Brutally authentic, good-natured humor, upbeat
Project goal: Rebrand an existing and functional sports brand by leveling up with a thorough brand strategy, complete with messaging and renewed visuals.
Industry: Retail and fashion
Location: New York
Strategy and copywriting collaboration: Sacha Gorelik
DareSay was already selling. The brand was clean, functional, and getting results—but it had hit a wall. Growth had stagnated because it lacked a strong brand strategy.
This is a common trap: A business might have a working product, but without a clear brand identity, it can only go so far.
The Strategy
We started from scratch, building a brand strategy that gave DareSay a mission, a story, and a personality.
Brand Vibe
Brutally authentic – Real, unfiltered, and unapologetic.
Good-natured humor – Lighthearted, fun, and never too serious.
Upbeat energy – Encouraging movement, action, and confidence.
Messaging & Tone of Voice
DareSay’s brand voice is down-to-earth and humorous, speaking to an audience that enjoys sportswear but doesn’t take themselves too seriously.
Visual Identity
Since DareSay is in the sportswear category, the visual direction needed to reflect movement, energy, and playfulness.
Logo & Graphics: Incorporates diagonal lines to emphasize dynamism and motion.
Typography: A mix of sans-serif, dynamic, and comic-styled fonts to convey humor and approachability.
Color Palette: Fresh, young, and slightly funky. Unisex tones with the option of peach as a complementary color, especially for women’s apparel.
Final Results
DareSay’s rebrand transformed it from a functional business into a recognizable, personality-driven brand. The new strategy, messaging, and visuals now work together to create a cohesive, energetic identity that resonates with its audience.
Branding isn’t just a logo. And a logo isn’t just a nice font.
Today, DareSay is ready to grow.
Working with Sacha Gorelik and Mostdesigned completely transformed DareSay Sportswear. What was once a clean but plain and stagnant brand is now a brand with a mission, a story, and a unique personality. The rebrand, from the strategy to the visuals, brought a fresh direction that set us up for growth. The thoughtful approach to every detail helped us break through the plateau and reestablish ourselves in the market. The result is a brand that feels authentic, cohesive, and ready to move forward.
Joel Hirsh
DareSay
