Yichud
Client: Leah & Assaf Peleg
Business description: Jewish intimacy coaching
Slogan: Unlocking True Jewish Intimacy
Vibe: Natural, festive, sophisticated, majestic
Service: Full Brand Strategy + Naming + Visual Identity System with Dual Sub-Brands (him/her) + Social Templates
Core Challenge: Build one brand that serves two genders, two voices, two energies, and two audiences. Complementary & Powerful. Without compromising modesty, depth, or emotional safety.
Location: Jerusalem, Israel
The Brand Challenges
🔥 Challenge #1:
Create a dual identity (male / female) that can function separately and as one unified couple-brand.
🔥 Challenge #2:
Build a sexual-intimacy brand within the Torah-observant world without being taboo, fluffy, or clinical.
🔥 Challenge #3:
Name the brand + write a tagline that is sacred, bold, and accurate.
🔥 Challenge #4:
Balance modesty + sensuality, structure + emotion, masculine + feminine.
Final result
YICHUD
Unlocking True Jewish Intimacy
A brand that treats intimacy as holy, powerful, emotional, physical, and deeply human.
Strategy Foundations
Audience: Married Orthodox & traditional Jewish couples(plus singles/chatanim/kalot prepping for marriage)
Root Insight: Most Jewish intimacy education is either:
❌Halacha-only (no emotional tools)
❌ Psychology-only (no Torah foundation)
❌ “Just talk to each other” advice (no skills, no language)
Brand Positioning:
The place where Torah, body awareness, emotional healing, and marital desire meet.
Core Transformation:
From: frustration, shame, disconnect, resentment
To: unity, desire, safety, pride, joy
Naming & Tagline
Final Name: YICHUD
Chosen because it is:
✅ Deeply Jewish
✅ Already charged with intimacy, holism, unity, and oneness
✅ Metaphorically and halachically aligned
✅ Not clinical, not “therapy language,” not “secular couple coaching”
Tagline: Unlocking True Jewish Intimacy→ speaks to the emotional, spiritual, and physical layers
Visual Identity System
The Concept: A brand built from two energies becoming one.
Masculine → structured, minimal, contained
Feminine → blooming, colorful, expressive
Design Language:
🟦 Male side: teal, navy, geometric, solid
🟧 Female side: magenta, coral, florals, movement
🌸 Combined: high-contrast, high-end, dual-brand ecosystem
Typography System:
Serif (her): elegant, emotional, expressive
Sans (him): modern, stable, clear
Together: structured beauty with emotional depth
Icon System:
Two separate symbols (his / hers)
One combined “Y” mark (the union)→ can be used to segment content, courses, products, workshops
Jewish Element:
The nekudah (dot) inside the letter U — subtle, meaningful, not cliché.
Brand Voice
Tone: direct, real, intimate, respectful, faith-aligned, non-shaming
Brand words: Unity. Desire. Safety. Strength. Truth.
Messaging angle: “We don’t fix marriages. We teach you how to re-meet each other.”
Social & Content System
Templates designed in Canva for full autonomy:
Informative carousel (education / psychology / Torah insight)
Male-oriented post
Female-oriented post
Quote / emotional resonance
Promotional CTA
Testimonial
→ Each template connects back to the dual-brand system.
Result
A brand that feels:
✔ High-end and Torah-true
✔ Sensual without breaking modesty
✔ Structured with room for emotional depth
✔ Usable across 1:1 coaching, workshops, courses & scalable products
✔ Relatable to both genders without losing voice
Elisheva took the time to truly understand my business and even stepped into my customers’ shoes to guide me. She’s incredibly professional and drops wisdom that shifts everything. Such a pleasure to work with—highly recommended for anyone building a business or rebranding.
Assaf & Leah Peleg
Yichud
