Strategy & Identity

Your brand is how the world sees you.
Make it unforgettable.

Let's break it down

Who it's for

Established businesses and solopreneurs that have grown and need their brand to catch up with them.

What you get

Comprehensive Brand Strategy
Brand Messaging & Storytelling
Visual Identity development
Brand Guidelines & Implementation

Why you need it

Your business has evolved, but your brand hasn’t kept up
You’re attracting the wrong audience
You're struggling to stand out
You want to your brand to reflect you more authentically
You skipped the strategy phase when you started—and now it’s holding you back
Your brand feels unclear, inconsistent, or misaligned with your vision

LEVEL UP YOUR PRESENCE

Now onboarding for May 2025

How it works

*1

Research & Strategy

We dive deep into your brand’s foundations: its vision, mission, strengths, blind spots, and competitive landscape. We define how you want to be perceived and how to bridge the gap between where you are and where you want to be.

*2

Design & Identity

Based on the strategy, you will have a refreshed brand identity that visually and verbally reflects your essence. This could include a new logo, refined typography, an evolved color palette, or extra assets to strengthen your brand presence.

*3

Grand Finale

The final brand package includes a unique, strategic and premium Brand Guide. This will be your Holy Grail, ensuring a consistent and impactful brand across all touchpoints, as well as a roadmap to guide you as you take over the world.

Your brand isn’t just how you look.
It’s how you lead.

Your brand isn’t just about looking polished—it’s about owning your space in the market with clarity, confidence, and authority. This service is a deep dive into your brand’s strategy, messaging, and visual identity, ensuring every element is designed to elevate, differentiate, and position you for long-term success.

If your brand is unclear, inconsistent, or no longer aligns with your vision, this in-depth process will give you the strategy, identity, and confidence to elevate to the next level.

Case studies

Debbie Sassen

Yonina Rubinstein

DareSay Sportswear

Elisheva has the uncanny ability to see into your soul.

She intuitively knows who you are and what you are capable of—and she brings your future self into this world through the unique visuals and brand story she designs for you.

Elisheva invites you to elevate and become who G-d always intended for you to be.

Debbie Sassen

Business & Money Coach

Custom quotes start at $10,000 USD, covering strategy and rebranding. The final investment depends on the level of design implementation needed, with projects typically lasting 1-2 months.
Not every rebrand requires a new logo.

Sometimes, the visuals are fine, but the messaging, brand personality, or supporting assets need an overhaul. This process is tailored to what your brand actually needs.
Additional brand elements and collateral can be created based on your business needs.
This is a framework that determines how businesses present themselves to their audience and stand out among competitors. It is the foundation for everything that is done in marketing, and determines how to connect effectively with the viewer.
An analysis of the current brand and its reputation

The business's goals

The brand's DNA: purpose, positioning, personality, competitive landscape and target audience

The brand's current communication style

Brand shifts where it's needed: this is crucial to an effective outcome

Messaging, tone of voice, marketing and aesthetic
You can choose to pay upfront in full or make two (50-50) payments, with the final payment due on Design Day. Payment is done via credit card or bank transfer.
Businesses just starting out.

You will need a track record of at least 3 years or so to analyze and build a strategy on. The Brand Sprint is perfect for you if you're at the beginning of your journey, and has Strategy Foundations incorporated.
Yes. We work globally through virtual meetings and online workshops.

We offer our services in English, Hebrew and French.

FAQs

Business is logic. Branding is art.
I do both, pretty damn well.

Ready to glow?

It's time your brand did you justice.

Its role is to reflect you appropriately and elevate what you do.

We are ready to bring your vision to light. Are you?

Timeline: 1-2 Months // Starting at: $10,000 USD

ALL READY

Do you struggle with this? I know I do.
Allowing your child to experience “negative” emotions, without intervening or feeling like a bad parent. Just holding space.

@hayamushjourno guides parents how to do this.
Check her out.

As solopreneurs we deal with this too; not being able to make every client happy all the time, and holding to our boundaries professionally.
Is this something you face?

In these triggering times, how do you handle your children’s reactions? Do you allow them to experience difficult emotions?

In my strategy call with @hayamushjourno we discuss typical recurring topics in her line of work.
Check her out! She’s a fabulous parenting coach.

Chaya Leselbaum is a phenomenal parenting coach. Here we talk about BOUNDARIES.

Boundaries are essential.
In parenting as well as at work.
If you’re a solopreneur, I’m sure you deal with this every day.
Knowing your boundaries, communicating them, making sure they’re met - and what to do when they’re crossed.

👉 Do you struggle with boundaries at work? What’s a typical situation you deal with?

Chaya Leselbaum is a phenomenal parenting coach.
Here’s a snippet of our conversation, in which she talks about her passion for what she does and why it’s so essential.

Being a solopreneur is super-challenging at times (to say the least) but having passion and believing in what you do, will go a long way in the impact you make.

Are you passionate about what you do?

Life gets chaotic.

Sometimes it's a relationship.
A toddler throwing food.
Conflicting deadlines.
An actual war.
A sudden illness.

But in the end, the 1 thing we can hold on to besides God, is ourselves.
And when we own our true selves, our dignity, our power and self-love - we are UNSTOPPABLE.

Here's to being the MOST we can be ❤️
In 2025 and forever.

#personalbranding #logodesigner #logodesigns #brandidentity #brandidentitydesign #solopreneur #visualidentity #visualidentitydesign #solopreneurlife #solopreneurs #entrepreneurship #entrepreneurmindset

Looking back on this past wild year, I ask myself (again) why I am an entrepreneur.

It's tough.
It's risky.
It's lonely.

Why bother?
Not entirely sure.
Entrepreneurship chose me.

I thought it was a smart move so I'd be more available as a mom - ha!
I thought I'd have more time, earn more, have more creative freedom - haaaa!

And in the end, all of the above is true - only once you get over the first phase.
So it's the process that gets you where you want to go.

And like anything amazing in life, the process is tough. But it's the growth that comes from the process that is worthwhile.

And it's in the process that the gold lies. 🌟

#solopreneur #solopreneurs #solopreneurlife #entrepreneurship #mompreneur #supportsmallbusinesses #logodesigner #personalbranding #branddesign #brandingdesign

Ok I'll be honest, this is old work (not that old, about 3 years ago - you can tell by the Corona illustrations 😂).

But it's Chanukah. And this was such a fun Chanukah project, so I thought I'd spread the joy with you.

Nifgashot is a weekly online workshop taught by @sivanrahavmeir for Bat Mitzvah-age girls.
I was fortunate to design a branded Chanukah workbook for the workshop, filled with activities and writings done by the girls themselves.

It was intense. It was fun. It was beautiful.

Here's to more creative work!
Happy Chanukah! ❤️

#nifgashot #sivanrahavmeir #brandedmerch #brandedmerchandise #logodesigner #logodesigns #brandingdesign #jewishdesign #jewishart

This glorious Chanukah 🕎

I wish for all of us
To warmly invite the tiny glimpses of light that are scattered throughout our mundane lives
The little moments of magic
That make the moments of darkness fade into the background
So that

In the end
All you’re left with
Is a neverending golden glow 🌟

Chag Sameach!!! 💛

Tell us now 👇
🍩What is your favorite Chanukah donut flavor???

A huge shoutout to @rosa_seidenwar for her stop motion magic!!!👏👏👏👏

#hannukah #hanukkah #chanukkah #happyholidays #goldenbrand #stopmotion #stopmotionvideo #brandingdesign #logodesigner

It's grey outside, and oh so cold.
So I thought I'd share one of my favorite art school projects, filled with color, joy and life. Fill the dreary day with fun.

At 19, I went to study a Bachelor's Degree in graphic design. After a few years of work in my field, I went back to school for 2 years, to study Art Direction in Advertising.
I loved graphic design, but I had had felt like something was missing. A deeper thought process of the work I was doing—both visually and conceptually. Studying advertising gave me a new direction.

Advertising gets a bad rap, because nobody likes pushy sales.
But a good ad? That can be a work of art.

And to be honest—
We're all advertising.
We're all selling.
All the time.

We want to make sure our loved ones see us for who we are, we want to make sure our reputation is great, we want our kids to be appreciated by their teachers, we want our homes to look clean and inviting to guests.

So let's not be pushy about our message.
Let's go deep about what it is we want to convey, and do it beautifully.

#advertisement #photomontage #posterads #graphicdesigner #lifeincolor

Project Reveal #01-
@yoninarubinstein's website!

Yonina—has been an honor to get to know you and your work. Your unique perspective, your broad knowledge and your personal sensitivity to this essential topic that is relevant to all of us makes you one of a kind in your field.

By far one of the most complex websites I have been a part of.
The topic is sensitive and hard to define accurately, the information it holds is rich, complex, and varied.

Check it out for yourself, and please tell us what you think!

www.yoninarubinstein.com

Web Development: Gila Phillips (truly a joy to work with)
www.agpwebdesign.com

#brandidentity #branddesign #branddevelopment #webdesign #wordpressdesign #personalbranding #personalbrand #logodesigns

Unveiling a very large and exciting project later this week. Stay tuned!

In the spirit of TOOT YOUR OWN HORN (previous post), here’s something to keep you motivated today.

There will always be someone better than you.

More attractive, successful, charismatic, talented —- and I’m sure there are plenty of designers who are better than me at what I do.

But that’s not the point.

We’re human. We’re not linear. In the end, you can’t really compare people (as much as you may try).

And no one can be more you than you.

Is your own identity something that is on your mind?

#ownyourownbusiness #ownyourself #selfworthjourney #personalbranding #visualidentity #youareyourbrand #logodesigner

Let your branding do your work for you!

You wouldn't need a visual identity if you would physically interact with your audience at every step of the way.

But you can't. Most of the time you're too busy to talk to your audience.

When all parts of your business are branded, you and your message comes across - ALWAYS.

You're recognized, you're remembered, you're THERE.

#brandingdesign #visualidentity #logodesigner #logodesigns #entrepreneur #smallbusinessowner #smallbusinesssupport #solopreneur #solopreneurs

Happy summer!

Talk to me about your project this coming fall 🍂

#fullybooked #mompreneur #brandingstudio

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Strategy & Identity

Your brand is how the world sees you. Make it unforgettable.

Let's break it down

Who it's for

What you get

Why you need it

How it works

*1

Research & Strategy

*2

Design & Identity

*3

Grand Finale

Your brand isn’t just how you look. It’s how you lead.

Case studies

Debbie Sassen

Business & Money Coach

FAQs

Business is logic. Branding is art. I do both, pretty damn well.

Ready to glow?

Timeline: 1-2 Months // Starting at: $10,000 USD

​

Your brand is how the world sees you.
Make it unforgettable.

Your brand isn’t just how you look.
It’s how you lead.

Business is logic. Branding is art.
I do both, pretty damn well.