Bubbal'ah

Magical bath bombs that sparkle, fizz, and giggle.

The Challenge

Bubbal’ah wasn’t just launching bath bombs—it was launching a feeling. The client wanted to create a line of bath products that felt joyful, magical, and bursting with play. But as someone naturally introverted with a more subdued aesthetic, she needed a brand that could confidently embody a side of her that’s rarely seen: bold, colorful, and just a little bit wild.

The Strategy

Before diving into visuals, we did our homework. We scanned the bath bomb space—and saw a whole sea of pale pastels, minimalist sans-serifs, and ultra-soft branding. Beautiful? Sure. But forgettable. Bubbal’ah needed to stand out.

So we zagged where others zigged.We drew inspiration from 80s nostalgia, magical potions, and candy wrappers. Think neon blue, ice tones, magenta, deep purple, and touches of gold. The brand would feel like a sugar rush, a giggle fit, and a sparkle bomb—all wrapped in one.

The Execution

We created a bubbly brand persona named Bubby—a wide-eyed, joyful character with a crown of sudsy hair and a sparkly grin. She became the embodiment of bath-time joy.

Then we rolled out:

• A vibrant logo system that felt like motion in still form

• Packaging design that practically fizzes off the shelf

• Custom patterns, gradients, and inserts like Thank You cards and playful product info

• A full brand experience that feels like a bubble bath for the soul

The Result

The Bubbal’ah brand didn’t just transform the product line—it gave the client a bold new voice. Branding, in this case, became a permission slip. A way for someone more reserved to express joy, magic, and personality—loud and proud.

All in all? Oodles of bubbles. A riot of color. And a whole lot of fun.